. . . so why the breathless amazement? The Economist‘s cover story last week broke the news that the Internet is now officially the vehicle for customer decision making:
“Media choice has exploded, and consumers select what they want from a far greater variety of sources–especially with a few clicks of a computer mouse. Thanks to the Internet, the consumer is finally seizing power.
“. . . Many firms do not yet seem aware of the revolutionary implications of newly empowered customers. Too many companies relaxed after the bursting of the dotcom bubble, assuming that the online threat had faded. This was a mistake.”