Blogging for Business

Among the many reasons to blog, one of the greatest is to expand one’s reputation and, unless you’re Mother Teresa, a prime reason for improving your reputation–your personal brand–is to get more business. Any prominent blogger is implicitly available to speak or consult on the areas she discusses on her blog.

This crass reality seems to deserve more play than it’s getting. In commerce we discover how to value each other in the way that matters most: exchanging the fruits of our labor for someone else’s. Can there be any greater way to honor another?

So we arguably blog to be worth more and to earn more. What if there were a sophisticated form of trackback that aggregated the details of our transactions and presented them objectively so our trust of each other might extend beyond how we speak of ourselves, but also captured how others speak of us, and explicitly how they rate us?

An Xpertweb page is basically a web log that keeps track of your words and comments of course, but extended with a commercial form of highly structured trackback. Every time the buyer submits a form, any data saved on the seller’s site is duplicated on the buyer’s site, by the buyer’s trusted script, in the form of an order confirmation page. Then, as the transaction progresses, the mirrored data store is enriched, culminating with each party’s grade and comment, which is the point of the whole system.
In the agora, everyone can watch each other shopping. The citizens are on display like the melons.

BloggerCon

Roland Tanglao and I will be attending Dave Winer’s BloggerCon, and will be demonstrating the Xpertweb tools at the Hotel@MIT. If you’d like to have a look, please contact me through the little envelope icon, or contact Roland directly.

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