The Thrill of the Hunt

I’m headed back up to Dean Headquarters in Burlington on Monday to push a couple of initiatives along. Typical of an Internet start-up, these projects grew out of an impression, through a vision and into an imperative. The broadest vision is the one about a Billion Dollar War Chest, because it forces the special interests out of the Presidential Influence game. It’s my Steal this Campaign . . . er, campaign.

Billion-with-a-B

A while ago, Jim Moore speculated that there must be a million people in the country willing to give $1,000 to the Dean campaign. As he says, that’s only half the members of MoveOn. So my first priority next week is to push that meme along with my giving club idea: Club 42, Club 83 and Club 166. Those are the monthly contributions one gives to total $500, $1,000 or $2,000 annually. Fortunately, the club levels equate to latté units: you can make those goals by forgoing half or one or two lattés per day. Seems a simple enough metric.

So I’ll work with Bobby Clark to instantiate those club levels on the monthly sustainers page instead of the slightly different $50, $75 or $150 monthly levels. Those donors earn the same bragging rights as some self-important guy who whips out his Mont Blanc and writes a big check to the campaign. Actually, they’re worth more since they don’t demand the kind of coddling that self-important guys demand. Maybe there ought to be a special certificate for people who give so much and demand so little. (I’d suggest it to the campaign staff, but they’d just encourage me to customize a Word template….;-)

Easy Monthly Payments

In a normal campaign, this adjustment would require a round of meetings, jaw-stroking and deliberations. Not in the Dean HQ permission-free zone. Bobby and I worked this out in about 20 minutes last month, but he was in a big server upgrade and it was the final push of the September to Remember. It never occurred to anyone to circulate a memo, though he did ask me to do a little HTML mockup, like the one above.

The point is that the Dean campaign is open to having a regular guy show up with a laptop and WiFi card and having him be an equal peer. The best place to work in America today is on a folding chair at a folding table in the volunteer bullpen at Dean HQ in Burlington, Vermont.

Small Pieces Loosely Joined*

There’s a kind of Rich Dad, Poor Dad bias against presidential investing. Some people protect their interests with political contributions but it just doesn’t occur to most of us. The virtue of Presidential Investing is another Moore-ism, from when Jim suggested that the amounts that elect a president are chump change compared to the benefit: the Republicans propose to spend $170 million this year to retain control of a federal budget of $1.7 trillion per year! The wealthy got much more than $2,000 in tax refunds and zillions in corporate welfare, so it’s easy enough for 85,000 rich guys to each reinvest the maximum $2,000 contribution to help re-elect their sock-puppet. Actually, it’s probably more like 40,000 families giving as individuals.

That’s an interesting metric. In 411 BCE, Alcibiades briefly imposed the rule of the 400 on 370,000 Greeks. If the 280 million of us are being managed by 40,000 wealthy families, our aristocracy is narrower than theirs by a ratio of 70:1. The 400 held sway only briefly because the Athenian fleet rebelled at this violation of their democratic sensibilities. Perhaps its our turn.

I’m imagining a civil reformation. A few things have changed since 1776. Suppose one of them is that just voting is no longer enough. Suppose each of us gets it that to make a difference we need to vote with our wallet as we do with every other preference we hold in this insanely materialistic society. If we can get just that message across, then we’ll take our country back.

It doesn’t matter if you support Al Sharpton or Genghis Khan, there are two steps each of us can take to carve the special interests out of the political process: give an amount that’s personally significant and advertise our preference on the personal peer-to-peer newsletter we send every day–email messages. I imagine a tipping point where, just as it’s somehow uncivil to not offer an email inbox, it’s unimaginable to not advertise the fact that you support a candidate, any candidate. Anything else should be unthinkable.

Now that’s Campaign Reform!

Takin’ it to the Streets

Rank-and-file Democrats are especially unaccustomed to spending money on their candidates, which is why the DNC is accustomed to raising money in big chunks, but that’s no longer allowed because of McCain-Feingold campaign reform. So the campaign has an education challenge. My proposal is to promote contribution reminders in everyone’s email signature. These signature lines must be constructed as carefully as any movement’s viral email, with a link to the Dean contribution page, and a link to instructions on how to set up your email signature, like this: